Converse Inc and Target Corporation have reached an innovative partnership agreement to offer One Star vintage inspired sport lifestyle apparel and footwear exclusively at Target stores nationwide beginning in February 2008.

The One Star collection will be supported by an integrated marketing campaign. Select sportswear and footwear styles will also be available at Target.com.

"We are very excited about this tremendous partnership celebrating Converse's iconic One Star label with a world-class retail partner like Target. One Star has been a successful part of the Converse family for more than 30 years.

This collaboration will enable us to deliver an innovative, premium head-to-toe lifestyle product collection while creating an exclusive One Star offering for Target guests," said Jack Boys, Chief Executive Officer, Converse Inc.

Target will offer One Star exclusive lifestyle and vintage inspired contemporary sportswear collections for men and women, including denim, non- denim bottoms, knits, wovens, graphic tees, sweaters, dresses, skirts and outerwear. One Star footwear includes exclusive and limited edition product for men, women and children.

"We are thrilled to bring Converse One Star products exclusively to our guests in new and exciting ways, and we look forward to creating a unique in- store experience that embodies the One Star lifestyle," said Gregg Steinhafel, president of Target.

"This partnership is anotherway in which we strive every day to bring our guests differentiated merchandise at a great value."

The One Star label made its debut in 1974 with a low cut, suede version of the original Converse basketball oxford with the iconic Converse five-point star design on its side. The One Star shoe quickly became a national phenomenon.

It was adopted by the West Coast surf and skate scene of the 1970s and 1980s, and later by the grunge music scene of the 1990s, as a badge of honor a retro statement of their alternative and rebellious lifestyle.

One Star continues to be an influential part of Converse's rich heritage in sports and music as the Converse brand celebrates its centennial in 2008. One Star has been a successful franchise and has enjoyed strong international growth in recent years.

Converse's partnership with Target will bring new energy to the One Star brand in the United States, introducing the iconic shoe to a new generation of consumers and Target guests. One Star will continue to be offered internationally through other retail partners.

Converse's legendary Chuck Taylor All Star and other Converse footwear and apparel such as Dwyane Wade performance basketball product and Converse by John Varvatos men's and women's apparel will continue to be distributed in the United States and internationally through a broad range of retail channels.