Nike Inc. subsidiary Converse Inc. and Target Corporation have reached an exclusive partnership agreement to offer "One Star" footwear and apparel collection.
Target Inc. has agreed to sell "One Star" footwear and apparel collection exclusively at its stores nationwide beginning in February 2008.
Financial details were not disclosed.
The "One Star" exclusive footwear and apparel collection will be supported by an integrated marketing campaign.
The Converse brand, which turns 100 years old next year, offers diverse products including premium lifestyle men's and women's footwear and apparel. Converse product is sold worldwide by retailers in over 160 countries.
Target, which opened its first store in 1962, serves guests at 1,591 stores in 47 states worldwide. |