TaylorMade-adidas Golf launched its most premium driver, 'r7 CGB Max' in India as part of the TaylorMade Invitational Skins Challenge. Star Cricketers, Nikhil Chopra, Kapil Dev and Madanlal launched the driver along with Dennis Allen, Vice President & Managing Director - TaylorMade¨Cadidas Golf, Asia Pacific.

Kapil Dev and Nikhil Chopra also walked the ramp as the showstoppers for a special fashion preview of adidas Golf's forthcoming apparel and footwear collection including a line for women for the very first time. Star of Indian Cricket Team, Yuvraj Singh also came in for a game of Golf later.

The TaylorMade Invitational Skins Challenge, organized in association with Dawnay Day AV is a first of its kind corporate golf tournament played in skins format. The tournament is open to TaylorMade India's existing customer base, which includes the who's who from the world of business. It is also the richest amateur golf event in India offering prizes worth over four million rupees.

Speaking on the occasion, Dennis Allen, Vice President & Managing Director - TaylorMade-adidas Golf, Asia Pacific, said, "Golf is fast catching up as an alternate sport of choice amongst Indians and at TaylorMade-adidas Golf, we are committed to the growth of the sport in India."

"The TaylorMade Invitational Skins Challenge gives us an ideal platform to interact with our existing customers, while we strengthen our ties with the young upcoming talent through various grassroots level initiatives. Yuvraj Singh, Kapil Dev, Madanlal and Nikhil Chopra are all accomplished cricketers and are looked up to as inspiration by millions in India. Their presence at toda's event is intended to encourage the budding golfers to give their best shot to any endeavor they take up."
 
The apparel and footwear collection showcased as part of the adidas Golf 2008 fashion preview was divided into four separate lines including a classic range of Golf wear; a trendy range with lots of experimentation in terms of style; a range for mild winters and another line for harsh winter conditions, especially in the Northern India.

The highlight of the show was the women's collection, which the company is planning to launch for the first time in India, early next year.

Click here to read about adidas Golf apparel collection

TaylorMade's 'r7 CGB Max' - r7 CGB Max is the most premium driver available in India. The driver has maximum technology for maximum speed, distance, forgiveness and adjustability.

adidas Golf apparel and footwear collection - Launched in India in May 2007, the adidas Golf apparel range has received overwhelming response from the consumers. Encouraged by this response, the company is planning to launch women¡¯s wear, bottoms and winter-wear in the coming year as an effort to provide complete wardrobe solution to golfers as well as golf inspired lifestyle consumers.