It's "bottoms up" for Power Athletics Limited (PAL)'s new Ryde technology, recently launched to great success in many markets.

PAL's latest innovation in design and technological features is a bold, new support system that links the forefoot and heel for improved control and stability ¨C when the shoe is stable and firm in the arch, energy is better transferred to the forefoot, adding up to improved speed and responsiveness. With Ryde the consumer wins: enhanced support and cushioning combined with sleek, modern designs.

Looking good just got more comfortable and performance-driven with PAL's new Ryde powered styles¡­Galaxy, Comet and Sunrise. "By concentrating on the fundamentals ¨C the underpinnings of a great shoe ¨C Power Athletics strengthens consumer perception of the brand", says PAL's Vice-President and General Manager, Jim Russell.

"Developing state-of-the-art styles such as Ryde is the first of many new PAL initiatives to vertically drive the brand." he continued.

High-energy retail merchandising, in-store advertising and take-aways are fuelling strong sales for the brand. 'Let it Ryde'.

The core mark of Power Athletics is born ¨C the Flash. Bata launches its athletics branch. The Power flash is first applied to athletic footwear in the United Kingdom.