Under Armour Inc opens the entryway that leads to its first full-line retail store -- a 100% unfiltered brand experience built to enable consumers to immerse themselves in Under Armour's brand and performance products. Under Armour debuts the 4500 sq. ft. retail space at the Westfield Mall in Annapolis, Maryland.
The store features an immense bronze statue of brand ambassador "Big E", a "stadium tunnel" entryway, a 120-inch rear projection HD television screen, a 32-inch multi-media touch-screen kiosk containing branded interactive content and educational elements, and a look and feel that represents the collision of athletics, science, industry and performance.
Once inside the tunnel entryway, visitors will be engaged by a state-of-the-art and bigger-than-life audio visual experience and will be able to shop a full range of Under Armour performance apparel and footwear.
The Annapolis store marks Under Armour's entry into the branded retail space. Located in close proximity to the Under Armour world headquarters in Baltimore, the new store will serve as a brand touch point with the performance athlete as well as a retail and merchandising pilot center for new brand campaigns to be rolled out to a larger retailer partner community.
"We want the consumer to experience what it feels like to be in an Under Armour commercial," said Kevin Plank, Chairman and CEO, Under Armour Inc.
"We've built the physical manifestation of the UnderArmour Brand. From our perspective, we look to this store to make us a better retail partner, merchandiser and listener to our consumer. As for our consumers, we hope they see the store as an extraordinary and authentic Under Armour experience. It will be like nothing they've ever experienced." |
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