The Olympics leather goods, showed by leading models like HU Bing, a top male model of China, and LI Zining, a champion of Model of the World, and designed and developed by Aokang Group, made their debut at Aokang's Night ie Launch of Olympics Leather Goods Design & Great Gala of CCTV Drama. Charming Shiling, and caught eyes of more than a thousand domestic and foreign

On November 1 a strategic cooperation agreement was entered officially between and by Aokang Group, the leather goods supplier of the Beijing 2008 Olympics, and CCTV-5 Martial Arts Competition at Oriental Media Center.

Martial Arts Competition embraced a partner in the following three years. Both parties agreed that this cooperation will be win-win.

The reporter was told by JIANG Heping, Director of Channel CCTV-5, "Martial Arts Competition has a very high audience rating.

The brand Kanglong under Aokang Group is very popular for its casual and recreational quality. From now on our Martial Arts Competition will be entitled Kanglong Martial Arts Competition officially.

On November 8 the National Five-Ancestors Fist Tryout of Kanglong Martial Arts Competition will be held in Quanzhou City of Fujian Province and subsequently a new whirlwind of martial arts will sweep over the country."

WANG Zhentao, President of Aokang Group, expressed, "Aokang Group has all along been having special favor of the athletic sports.

Many of its moves, from sponsoring Intercity Games to Cheering Squad for the 2004 Athens Olympics, and from becoming the leather goods supplier of the 2008 Beijing Olympics to the current strategic cooperation with CCTV-5 Kanglong Martial Arts Competition, have all shown the attitude of Aokang Group expecting to give full play to the nation's indomitability through the support for China's sports.

Furthermore, Aokang Group has found from this strategic cooperation of Kanglong Martial Arts Competition that the sponsoring of promoting China's quintessence martial arts can not only carry forward China's traditional culture but also achieve the commercial value, thus being dual-purpose.

Hence, the cultural meaning of Kanglong casual shoes under the group can be built up while efforts are made for the national culture." 
 
It's reported that the brand Kanglong has developed the fist products for major matches of 2007 Kanglong Martial Arts Competition regarding the strategic cooperation with CCTV-5.

At the site of product display by models, the reporter interviewed the director of Kanglong Brand Center and he told, "the products of every fist type are different in accordance with their characteristics, but all of them share a feature hi-tech "air-conditioning technology", thus achieving the function of real breathing of shoes.

The spiritual meaning of Chinese martial art is infinite and profound, which contains a powerful culture system of mental health besides the bodybuilding to balance both body and mind.

The alliance between the brand Kanglong and the program Martial Arts Competition this time is to establish a three-year alliance of strategic cooperation on a key cultural position."

The professionals of martial arts on the site expressed that Martial Arts Competition had been an event of martial arts with the largest scale and the highest level in China's history, which had played an active role in promoting the spread and inheritance of China's traditional culture. To choose a strong co-partner will fuel the promotion of martial arts.

It's reported that Kanglong has completed the grafting of its culture and the trimming of its sales outlets centering on the cooperation of Kanglong Martial Arts Competition. The match scenes and culture of Kanglong Martial Arts Competition have been implanted in all terminals.

As for the product planning, Kanglong took the initiative in seeking the market segmentation so that the products can embody the meaning of martial arts better. The purpose is to make consumers and fans of martial arts "walk across the world leisurely" really.