The Loot ¨C the multi branded discount store launched its 25th outlet in India in Mumbai. This is the 12th LOOT store in Mumbai and located at the affluent Hughes Road.

The Hughes Road store was launched keeping in mind The Loot's integral message ¨C "Great Steals on big brands". The entire store is laid out on a total area of 3000 sq ft with an entire range of merchandise for both men and women.

To make shopping a treat, the store's trial room is designed as a prison cell to give an entirely different feel in comparison to the staid trial rooms that one often finds in a retail showroom.

The Loot is also the one stop shop for all formal and casual footwear, branded travel gear and accessories like binoculars, tool kits, backpacks, waterproof cameras, water sippers, caps and much more.

The Loot stocks brands like Kappa, Bossini, Adidas, Nike, CAT, ID, Spykar, Tuscan Verve, Oobe, W, Welspun, Puma, Reebok, Eccentrics, Fila, Umbro, New Balance, Van Huesen, Mercedes, Allen Solly, Allen Solly ¨C women, Arrow, Lee, Lee Cooper, Wrangler, Pepe Jeans, Parx, Park Avenue, Colours, Blackberry¡¯s, Rifle, Ragz jeans, Recap, SF jeans all at discounts in the range of 25% to 60% all 365 days of the year.

It occupies around 1,50,000 square feet of retail space and houses 60 brands of apparel and accessories.

According to Mr. Jay Gupta, MD, The Loot "We at The LOOT assure our customers a complete shopping experience for their entire family with amazing multi branded collections for men, women and kids. Try out the trendy branded clothing, which are sure to make other's heads turn without you feeling the pinch in your wallet."

The company is on track to achieving a total turnover of Rs. 60 crores before the end of this financial year and aims to do a turnover of Rs. 100 crores by 2009.

The Company is opening one store a fortnight which is a record of sorts and by the end of year 2009 will have close to around 100 stores across India.

The company will decide on its fund raising plans after reaching a turnover of Rs. 100 crores to further increase its network to penetrate into B and C class towns in India.