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USA : NMMA partners with Crocs for promotion at 2008 shows

The National Marine Manufacturers Association (NMMA) announced a partnership with Crocs Inc. to debut a shoe trial promotion at twelve boat and sport shows in 2008. Crocs shoes will be available for attendees to wear as they browse the show floor by visiting the Crocs Test Drive station, located at the entrance of each event.

The popular shoes, with their superior gripping, non-marking soles, have been a favorite of boating and outdoor enthusiasts around the world since their 2002 introduction.

The Crocs Test Drive promotion offers attendees the opportunity to select a pair of Crocs shoes from a wide array of colors and styles as they enter each show. Participating show visitors will provide their driver's license in exchange for temporary use of the shoes.

Prior to leaving the show, attendees will have the option to purchase the Crocs footwear they*ve worn throughout the day, choose a different style, or return them in exchange for an online coupon.

"We're excited to work with Crocs on this Test Drive program, as it brings a new interactive component to help visitors enjoy their experience at the show," said Ben Wold, executive vice president of NMMA.

"What's more, "test driving" a pair of Crocs also provides visitors the opportunity to experience a product before purchasing and easily board boats on the show floor without having to remove their shoes."

The promotion will run in the following NMMA shows in 2008: New York National Boat Show, Dec. 29每Jan. 6.; San Diego Boat Show, Jan. 3每6.; Kansas City Sportshow, Jan. 9每13; Chicago Boat, RV & Outdoors Show, Jan.16每20.; Minneapolis Boat Show, Jan. 23每27; Atlantic City International Power Boat Show, Feb.6每10; St. Louis Boat & Sportshow, Feb.6每10; Miami International Boat Show, Feb. 14每18; Strictly Sail Miami, Feb. 14每18; Northwest Sportshow, Apr. 2每6; Norwalk International In-Water Boat Show, Sept. 18每21; and Tampa Boat Show, dates TBD.

National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States.

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