Dallas-based, Heelys Inc says an estimated 16.3 million kids 6-18 years of age want a pair of Heelys skate shoes this Holiday season. The popular Heelys which features a removable stealth wheel in the heel recently rolled out its latest styles just in time for the Holiday season along with a variety of collectible wheels and shoes laces.

"Heelys skate shoes are a popular gift item every holiday season and this year is no exception," said Jim Peliotes, Vice President of Marketing for Heelys, Inc. "Kids have so much fun and parents see the value of their kids getting out of the house and exercising. All of the new designs, styles, wheels and laces allow kids to show off their own individual style."

According to Weekly Reader Research, Heelys remain very popular with kids 6-12 years of age. In fact, 11.3 million kids in this segment have Heelys on their wish list. "Older kids" 13-18 years of age represent a large segment as well comprising 5 million kids wanting Heelys this Holiday season.

"It's not too late to get your Heelys," said Charlie Beery, Senior Vice President of Global Sales for Heelys, Inc. "Our retail partners are ready for the last minute shoppers and have a wide selection to choose from."