With the turn of the New Year, Reebok India, world's leading sports brand in association with Zoom, India's premier glamour and entertainment channel will present Reebok Zoom Glam Awards 2007 on January 08, 2008 at the JW Marriott Hotel, Mumbai.

Reebok's association with this property signifies its focus on lifestyle and fashion, a direct derivative of style, determined by its apparel, accessories and footwear collection.

Mr. Shamim Sajid, Director Marketing and Product, Reebok India said, "With an aggressive foray into the lifestyle segment in 2007, we have introduced some top of the line exclusive range in apparel, footwear and accessories in association with some very high profile fashion personas like Hollywood actress, Scarlett Johansson, the famous rap singer Daddy Yankee, the very popular fashion designer Manish Arora, the Chakde girl Sagarika Ghatge and even the latest soccer based movie GOAL.

As we see it, it's important for us to take significant and effective steps in reminding the consumer of the wide choices Reebok offers.

Reebok Zoom Glam Awards is therefore, an initiative through which we hope to reinforce the proposition of being present in both, on and off the field products with the consumers".

The Reebok Zoom Glam Countdown 2007 is an ultimate contest between the who's who! Who's hot - who's not, who's hip - who's dated, who's in - who's out, if they matter they are here.

Last year, style diva Kareena Kapoor bagged the Most Glamorous Actor (female) award along with the handsome hunk John Abraham taking away the Most Glamorous Actor (male) award.

A battle of Bollywood celebrities, Models, Fashion Designers, Photographers, Sports stars and Politicians as they compete for their glamour quotient.

In its second year, with 18 awards across 11 categories honoring 'Glamour & Flamboyance', these awards are aptly designed for the stylish stalwarts in society. This year while the nominee episodes are on air on Zoom, the winners will be crowned in January 2008.

Mr. M.K Anand, Business Head, Zoom adds, "Reebok Zoom Glam Awards is an annual property on Zoom, instituted successfully last year. The award is a logical extension of the Zoom's identity of being a Glamour brand.

Zoom recognizes the fact that people from different walks of life contribute to the Glamour quotient in society. These awards are for the 'Flamboyant Stalwarts in Society' and Bollywood celebs"

In the past Reebok has opened large format exclusive lifestyle stores in Delhi and launched lifestyle campaigns in the past announcing the key propositions offered by Rbk lifestyle.

Starting with the Fish Fry Collection by Manish Arora, Scarlett Johansson's Scarlett 'Hearts' Rbk"  collection, Travel Trainer Collection promoted with Daddy Yankee's latest album, the special Dhoni 7 Collection, Two in Everyone Campaign featuring the top cricketers, and recently its association with the soccer based movie GOAL which brings to life both performance and lifestyle apparel.