NexCen Brands Inc has appointed Joseph DiMuro, age 43, as Executive Vice President/Chief Marketing Officer, effective March 17, 2008. He will be responsible for developing and executing a comprehensive marketing program for the NexCen family of brands.

"Joe brings leadership and experience in areas that are essential to the further growth of NexCen Brands," said CEO Robert W. D'Loren. "With more than 20 years of professional experience in a broad range of senior marketing and branding positions, we look forward to his contributions as we strive to expand our global consumer brands."

Joe DiMuro most recently served as the Executive Vice President & General Manager at Sony BMG Entertainment where he managed television, film, commercial-advertising licensing, digital/mobile-content platform development, new product and joint-venture initiatives in addition to corporate/strategic business development.

He also was the president of the jointly operated Nickelodeon Records with Nickelodeon as well as the President/Founder of Burgundy Records (Aaron Neville, Donna Summer, Chaka Khan, Gloria Estefan, etc). In addition to these duties, DiMuro was the chief strategic architect behind the global re-branding of the Elvis Presley recording masters, resulting in worldwide sales in excess of $250 million.

Prior to his career at Sony BMG, Joe worked at News Corp's 20th Century Fox Film in a variety of senior theatrical marketing, sales, distribution andlicensing areas for the film, home entertainment, and interactive business units.

Additionally, Joe crafted and executed the intricate marriage of branded entertainment content with film, musical, and television content for blue-chip clients, including Nike, Apple, Visa, Intel, Coca-Cola, Pepsi, P & G, American Express, General Motors, Levi's, Starwood Resorts, Frito-Lay, and Verizon.

Joe graduated from Concordia College in Bronxville New York with a BA in English/Communications Arts and resides in New York City.