Uterque is the new commercial format of the Inditex Group specializing in fashion accessories. The first stores of this new chain will be launched during the second half of the year 2008 in some of the major towns in Spain, Portugal and Greece.
Inditex is making a huge effort to set in train this project, driven by a large international multitasking team mostly comprised of employees from other areas of the Group. This team has already completed the design of the pilot store with the image to be replicated in the real stores.
The business proposal of Uterq¨¹e focuses on accessories ¨C handbags, footwear and leather goods, costume jewellery and other accessories such as shawls, eyewear, umbrellas or hats, together with a selected range of garments and leather clothing.
The collection, fully designed by the creative team of Uterq¨¹e, will combine the latest fashion trends with a range of exclusive products, the use of quality materials and a well cared manufacture process.
As is the case of the remaining formats of the Inditex Group, all products offered by Urterque are designed by its own creative team. Uterque goods will be manufactured mainly in Spain, where Inditex has a large network of suppliers who have been working with the Group for a long time. Some products will originate in other parts of the world, always meeting the high standard of manufacture quality.
Uterq¨¹e will open some 20 to 30 stores throughout the second half-year of 2008. The first openings will take place in Spain, Portugal and Greece, three markets where the group has a wide business experience. Just like the other formats of the Group, Uterq¨¹e is born with an international dimension: some other international markets might be entered in 2008.
Uterque stores will spread over an area of some 200 to 250 m², located at prime shopping sites downtown in the major cities. Some openings will also take place in selected shopping malls. Special attention has been paid to the interior design of the stores, with furniture especially designed to highlight the Uterque product.
The stores have an elegant and sophisticated look and spaces have been designed so that they appear functional but providing at the same time the maximum comfort for its customers.
Uterque represents a new business proposal that reinforces Inditex's offer in a very specific niche, such as that of accessories and conveys the philosophy of the group to this new segment. A fashion offer which experiences a continuous renewal, with new models every week and an excellent mix of high quality and attractive prices is the driving force behind Uterque. |