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Craftsmanship & Techrave - Originals theme for fall/winter

The adidas Originals fall/winter 2008 season continues to celebrate originality and stays true to its characteristics: a collection featuring authentic and creatively unique themes for the lifestyle market.

The line reflects how the TrefoilĄ¯s essence inspires individuality while embodying the spirit of adidasĄ¯ past and present.

Introducing two new themes, Craftsmanship and Techrave, the collection at the same time represents a further development of successful concepts such as adidas Gr¨šn, Tournament and Respect M.E. Moreover, the landmark collaboration with the Italian lifestyle brand Diesel is entering its next round, presenting an Originals Denim by Diesel line with ten styles to complete the offer of a holistic streetwear outfit.

The two new product themes Craftsmanship and Techrave will be exclusively available in adidas Originals stores worldwide. Both categories offer men's and women's styles combining footwear, apparel and accessories.

Creating high-quality and functional sporting goods has always been the distinguishing feature of adidas. The brand owns a significant craftsmanship heritage which is highlighted in this credible range that combines typical adidas quality and materials with creative and luxurious street fashion.

One of the men's highlight pieces is the ZX700 Boat, a creative street reinterpretation of the '80s running shoe series ZX.

Women will love the stylish, court-influenced purple Archive Cord Dress that features wintery craftsmanship materials like corduroy and tartan detailing.

The name of the second own-store exclusive theme Techrave says it all. The colorful collection inspired by the '90s rave spirit brings back authentic silhouettes while mixing them with a techy touch through metallic material combinations and cool neon pop colors.

Successfully launched in spring/summer with two men's and women's styles in four different washes, the Originals Denim by Diesel fall/winter 2008 collection ¨C developed in conjunction with the Diesel Creative Team headed by Creative Director Wilbert Das - offers a broader product palette consisting of 10 different jeans looks.

The women's range moves on with the cool adi-matic straight-cut style in super black supplemented by a second washing: stone grey. Additional jeans include the slight boot-cut adi-ryoth and the straight-cut, high-waist adi-brucke.

The men's range extends to six pair of jeans including the already known and loved models adi-viker and adi-thanaz accompanied by further washings and cuts presented in the adi-larkee and adi-heeven straight-leg jeans.

Created in response to the world's increasing awareness of the importance of sustainability and growing environmental consciousness, adidas Grun approaches its second season.

A clear labeling system denotes the two different categories where everything from the product to the packaging is designed to have minimum impact on the environment: Reground and Recycled.

Consumers can easily understand the environmental sensibility behind each adidas Gr¨šn footwear and apparel product that offer a thoughtful addition to any wardrobe.

The main criteria for adidas Gr¨šn products are the use of recycled materials and environmentally friendly natural fabrics.

The fall/winter 08 collection will hit retail in June in Originals Stores, at selected retailers and in special Sport Performance Stores all over the world.

Alongside the highlight concepts, other foundation pillars of the adidas Originals line such as Sleek, Tournament and Classic Clean continue to be offered.

Prices range from 75 to 140 Euros for footwear and from 15 to 220 Euros for apparel. The Originals Denim by Diesel jeans retail from 160 Euros to 240 Euros.

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