DSW is pleased to announce the opening of a new store at the Cumberland Mall in Atlanta, Georgia on Monday, April 28, 2008.

The Cumberland Mall store will be the 11th DSW location in Atlanta. The 15,000 square foot DSW store will offer thousands of designer branded shoes for women and men at remarkable prices.

The Cumberland Mall location features the new DSW store design. The loft-like design is an inviting place to shop and includes: hardwood floors, brick walls, and accent walls marked with DSW signature phrases. Modern fixtures, sleek merchandise displays and comfortable seating provide customers a remarkable shopping experience.

Flat screen televisions play the latest DSW commercial, and large aisles increase customer accessibility. While shopping, customers are invited to relax in leather lounge chairs and ottomans that surround televisions featuring ESPN.

DSW is for the passionate shoe enthusiast and indulges customers who love to shop. The DSW self service format allows customers to try on over 2,000 styles of designer dress, casual and athletic shoes.

Customers are also invited to join the award-winning DSW Rewards program and receive certificates toward future DSW purchases, while taking advantage of member only offers and events.

As one of the nation's fastest growing specialty retailers, DSW is continuously opening new stores across the country. In 2007, DSW opened 37 stores in strategic markets. In 2008,DSW plans to open at least 30 new stores. DSW also plans to open an e-commerce site in spring 2008, in response to customers' requests to shop 24 hours, 7 days a week.